Testimonials play an important part in advertising – especially for small businesses. Yeah, big businesses with well-known names don’t have to worry about it, but small companies can use testimonials as marketing tools to build credibility.
Think about it…how else can we gain credibility than by creating a group of satisfied customers and shouting what they have to say? Let’s look at some ways we can make testimonials an effective part of our marketing campaigns.
Collect Them
It would be nice if customers just wrote out wonderful testimonials on their own, walked into your business and slapped them on the counter. Yep, that would be too easy…it just doesn’t happen that way. So what you need to do is pay attention to your everyday conversations with customers. Set up a file of the positive comments you hear – both in person and on the phone.
Why not fish for compliments? Send your customers and email or postcard that asks them what they think about your product or service. You’ll be pleased at the positive comments that are out there just waiting to be netted!
Mix it Up
Different...
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