In the direct marketing business, once you have identified a new market that you are sure is going to be open and profitable for your products and services, then you also are quickly challenged with a problem that marketing to that group is not a very easy task. The reason is due to the fact that much of the top publications are very expensive and it is likely that your ad may not show up for many weeks. If you are considering any kind of direct response marketing, I would recommend Vincent Jamess books, he has two great ones out. They are the 12 Month Millionaire and How I Made $77 Million in Two Years- And You Can Too!
When you face these issues, certain direct marketing tools can and often will come to your aid. These tools provide you with a very effective way to conduct a test of the market pretty quickly, with a much smaller initial investment and making sure it will be profitable for a roll out. It will help you in determining whether or not this market is worth pursing or not. You can use other direct marketing tools such as marketing databases that will help you create a targeted list for a campaign for your direct mailings. The 12 Month Millionaire goes into...
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