Anyone who faces the challenge of having a website built faces a very daunting task, indeed. You know your business needs a web site, or perhaps you need to rebuild what you’ve already got. Getting this right is a delicate balance of business objectives, usability for the web, and search engine promotion. Getting it wrong is what this article is designed to help you avoid.
Here are the five biggest mistakes you must avoid.
1. Not establishing objectives
Without a thorough plan to kick things off, what are you building? It’s kind of like showing up at the airport one day and saying, “I’m going on a vacation.” Where are you going? Where will you stay when you get there? How long will you go for? Can you afford it? Did you ask your boss for the time off? Did you shut off the oven?
To start, figure out what you want the benefits of your website to be. Forget about the bells and whistles required to make it happen; that’s the job of your web designer. Establish what you want your website do for your business. Some examples: generate leads, sell your products/services right on the website, reduce administrative tasks,...
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