The recent Toolbar RageRank update once again has generated a lot of discussion in the SEO community. Webmasters report their websites receiving not much more traffic despite the increased visible PageRank. In numerous forum threads people question the reliability of toolbar values. By unveiling the following five myths I hope to answer to some of the uncertainties caused by this update.
1. PageRank values range from 0 to 10.
While some people believe that PageRank is an integer number or at least converge to an integer after intensive recursive calculations, actually it is a floating point number. Google rounds up the real value to the closest integer and puts it on the 0-10 scale which is displayed in your browser toolbar.
2. PageRank value displayed in the toolbar is the one used to rank the results.
As you might have noticed, the toolbar value is updated every few months with no regular intervals. In the present time Google continuously calculates and updates PageRank so that sometimes actual PageRank and its toolbar values can differ. The toolbar value should be considered not as a current rank but as a level your page has reached by the time of...
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