Before becoming a salesman a person has to go through a number of trainings and courses, for this profession may only seem easy but those involved in sales for years will say how hard it is to satisfy an average individual of the 21st century. A good salesman should be a first-class psychologist, experienced researcher and an idea generator. This type of profession requires 24 hours a day activity both physical and mental. Salesmen face a serious task, to make a product saleable.
What makes a product saleable? The effort you put in to develop the strategy of advertising. There is a definite aim but a big number of possible approaches that can be used. There are three factors that can influence a person in a more or less effective way. These are: imagination, language, and perception systems. The processing of information received is done with the help of bridges of associations created according to the previous experience. When a person thinks about orange juice, he or she imagines himself drinking it with delight and pleasure. You have to work out a way to create this association in his mind to make him buy you product (orange juice, for instance). There are five...
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