The auto-responder note was short, pointed and just what I wanted to read. In fact, I thought the email was a representation of the near perfect auto-responder message.
Let me break down the elements that make an auto-responder message successful.
1) Order Tracking. The section provides the order number for easy referral if there is a problem with the order. Customers can use this number when contacting the company with any customer service question.
2) A Statement of Intent. This section clearly defines how many emails the recipient will receive to guide them through the product fulfillment process. In the case of this sample that number is three. This number is fairly standard for auto-responder emails.
a) Order Confirmation. This email assures you that the company received your order.
b) Order Status. This email indicates that the order is in process and provides an itemized list of purchases and applicable discounts along with shipping related costs
c) Order Shipped. This email is sent when the product fulfillment team delivers the package for delivery. This generally includes tracking numbers and business contact information should...
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