The U.S. Small Business Administration (SBA) is an outstanding resource for the small business owner. Whether you are thinking of starting, or are already running your own company, it is one of the essential websites to visit for information and tips on nearly any issue that you are likely to come across.
Back to Basics
To increase your business, the SBA offers a Tools section that is extremely comprehensive and offers a wealth of advice. For example, a good marketing strategy is essential for any business to be successful so the SBA emphasizes the importance of a sound marketing plan. Three basic features to include in your business marketing plan are:
(1) Description of the business
The description of a business encompasses a number of items; for example, staffing, company profile, industry overview and more, and should be as detailed as possible. This is essential to help you to establish what the unique selling point or USP is. This will be what puts you above your competition, and as such, your USP will involve analyzing the competitors products and their methods of promotion.
The key to define your USP is to perform as much research as...
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