Marketing for the internet is an entirely different field when compared to marketing in the real world. Although, just like marketing for corporations in the real world, many of the same theories apply.
At the start of every business, you should have a business plan. This will undoubtedly be different for different companies and different types of industries. In some cases, you don’t have as much planning to do, but in others you’ll end up with a 200 page document.
Now, when starting an online business, or even when just branching off and creating a website for your business, you’ll have lots to plan. For starters, what type of website works best? Many internet marketers will tell you that first and foremost, you need to have a blog based on your industry. If you’re running a company that sells candy, start a blog on how candy is made. This is becoming more and more essential because it turns your website into a living, breathing thing. People will be able to leave comments and you’ll be able to receive feedback on your product.
Blogging is a great way to start an online business because not only can people leave comments and...