Search engine optimization seems to be becoming more and more difficult, with search engine algorithms becoming more complexed with what they require to be important. However, one thing for sure is that backlinks in particular are still one of the most effective search engine optimization techniques.
When you receive links to your website, search engines view this as a vote for your site. Now the value of this vote depends on a number of factors such as the number of outgoing links the page with your link on has, the number of incoming links the page has, and whether the site that contains your link is seen by the search engines as an “authority” site.
There are many contributing factors for your website to rank highly in SERP’s, but one thing for sure is that you need to continually build the number and quality of links pointing to your site. This could be through a number of methods:
1) Reciprocal linking – you contact other webmasters to offer the opportunity to provide a link to their website for the same in return.
2) One-way linking – this can be from many methods. Write articles and submit to article directories,...