Email marketing is continuously getting more attention as years go by. Marketing is making a shift towards the Internet and email marketing is one of the major fields that promoters are getting into.
However, even if email marketing is getting more popular, it is somewhat getting a notorious image because of spammers. Spam is a term used for unsolicited emails which marketers use to be able to convey their marketing message. There has been a lot of action that has taken place in different states against spamming. One can actually be sued because of spamming.
Surveys have shown that around 70% of people who receive spam emails are somewhat annoyed or agitated. Majority of people dont even open emails from suspicious senders or from people and companies whom they dont recognize. They open emails from persons and companies whom they recognize and have affiliations with. This is the drama in the email marketing field.
However, email marketing is not coming to its end yet. There are ways on how to legally and ethically send marketing messages through electronic mail. One of the ways is permission-based email marketing.
Permission email marketing, as the...
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