The Best Place to Put SEO Copy on Your Web Page
It seems like a funny question to me, but it gets asked a lot. “Where should the SEO copy go on my Web page?” That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy.
For instance, many absolutely swear that the copy has to be as high up on the page as possible for the search engines to find it. Not true. The spiders will find the text regardless of where it is on your page. Others say all your text has to be in one block. Also not true. The spiders will find the text regardless of where it is on your page.
Other statements I’ve heard regarding text placement include:
Your headline must appear at the very top of the page.
Copy placed inside tables throws the search engines off.
Copy must be positioned above the fold to be found by the spiders.
None of these are true. The spiders will find the text regardless of where it is on your page. (Or did I already say that twice?) This is true in 99.9% of the cases, with only some very rare exceptions....