The best time for marketing is when they arent buying.
Be realistic. If you arent selling the hottest new fashion or gizmo for holiday gift-giving, its hard to get anyone to think about buying your product or service from Thanksgiving through Christmas and New Years. Thats a six week lean selling stretch for lots of sales professionals. When you are trying to hit your quarterly and year-end numbers that lean stretch can be tough to swallow.
No leader likes to see their team sitting around the office having a pity party. Instead, build this market reality into your schedule and ramp up your marketing activities during sales lulls.
Why should you invest in marketing to your target market when they arent buying?
1. To stay front and center on their radar especially if you target the corporate market.
2. To increase their awareness of you
3. To bring attention to you
4. To highlight the added value you offer
5. To generate a desire to continue to hear what you have to say
What kind of marketing can you do when no one is buying?
Your marketing team can use this time to plan and schedule all marketing...
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