The Successful Bridal Show Guide
It’s bridal show season again … with the time and money you put into being in bridal shows, you want to get the most out of your presence there, right?! Here are some tips…
1. Be sure to advertise that you will be at the Show! Post it on your website, send out flyers, etc.: “Don’t forget to come see us at the Bridal Show on this date, this location, this time, etc.”. Placing a sticker on the back of business cards and handing them out at Shows is a great advertisement as well be sure to tell them that you have a bridal program and do personal consultations for FREE and ask them to give any brides they know your card!
2. Once you are there, make sure you are set up and prepared before the brides start coming in! Bring plenty of literature (brochures and such)it is better to have too many than to run out! Keep your booth clean and attractive, not cluttered.
3. Come up with something creative to set yourself apart from your competition and bring attention to your booth: i.e. an exciting theme, a special offer, demonstrations, giveaways, samples, etc…. I use a small white Xmas...
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