As a software developer or an owner of a web site serving a large international audience, you should be primarily concerned with the availability of your most important information in a number of target languages. Ease of comprehension and focus on local markets are among the key components of a successful product, be it a desktop application, a hosted solution or a regular web site. You would probably agree that few things can be more frustrating for a potential client than a broken or void link instead of a link to an alternative language. People seek a variety of alternatives, and you are the one who is responsible for equipping your software according to your customers’ desires and preferences.
Obviously, the second staple advantage of having your product translated into a number of languages is the size of the potential market and the scope of opportunities you secure on it. While English is commonly accepted as a standard means of international communications, lots of consumers prefer localized versions of software. Therefore, if you are planning to enter the European market divided among a plethora of languages, you should plan ahead and include...
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