When someone joins a program under you, whats the first thing you should do? I can tell you that the wrong answer is Try to Sell Him or Her Something. Thats the best way to lose an associate. All people want respect and pouncing on referrals in this way is bound to raise hackles.
Instead, welcome the person to the program. If the site is a little complicated in some way, explain where members usually find rough spots. You can learn these issues by reading the FAQs because most program owners dont like to answer the same questions repeatedly. Or, send referrals to the FAQs directly or a member guide via a link, rather than providing your own explanations. Dont overwhelm downline members, just give them a tip or two about using the program and offer further assistance if and when the need arises.
Be sure to include your full contact information, as well. Give referrals not only your name (not your username, but your full name), your email address, the URL of your web site, Instant Messenger information, and yes, even your telephone number. Though you may be wary of doing this, crank calls are the exception rather than the norm. Most folks usually call just to bond...