The Color Of Money: How Color Trends Affect Your Bottom Line
When conducting your market research and selecting your online stores merchandise, one area of consumer product trending that you might be tempted to overlook is color. But a products color can influence a buyers decision to purchase it by as much as 85%. If youre sourcing products even the right products in the wrong shades, you wont be able to get top dollar for your goods, and you may not be able to move them at all. So its in your best interest to pay attention to each seasons color trends so you can choose the right colors at the right time.
Out With the Old
Each season, a new color palette emerges, designed to make consumers want to buy the latest items in the newest, freshest hues. These new colors can be seen across a broad spectrum of products: furniture, clothing, cars, toiletries, even cleaning products there are few markets that arent impacted.
According to Lisa Suttora, founder of http://WhatDoISell.com, its no coincidence that that all those manufacturers selected the same colors for their products. Explains Suttora, Since 1962, the Color Marketing Group (CMG) has been...
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