The internet is an extremely tough and competitive world, where almost everyone is on a level playing field. It is therefore absolutely paramount for a company starting up or moving into the e-commerce environment to find themselves a sustainable competitive advantage through developing their own existing distinctive competencies, whether by selling exclusive products, providing exceptional levels of additional customer support, or ensuring the actual site is easy to navigate yet attractive, innovative and unique in its design.
It is very important to be aware of the tactics being used by your competitors online; as there are various factors they could change/add on/stop using which could adversely affect the number of customers using your site ahead of another to make their purchases online. These include basic features such as price; some companies base their price on what their competitors are offering, and ensuring theirs is always the cheapest/best deal. Post and packaging is a cost that all e-tailers have to contend with, in order to get their product(s) to the customer. Deciding on what rates to charge the customer, whether making a loss by rendering all p&p...
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