Unless you’ve been under a rock somewhere for the last five years, chances are that you might already know what cost-per-click advertising is. It is an innovation that was invented (or at the very least popularized) by the Google Corporation in the form of their Adword program. This program almost single-handedly resurrected the online marketing game and once again made it possible for people to earn gigantic incomes simply from maintaining a popular website. Of course, that particular angle of things is through the Adword compliment program; Google AdSense. If you are interested in cost-per-click advertising, then you are going to be buying ad space, not selling it.
While Adword is certainly a worthwhile program and in general CPC advertising is a great way to gain business and leads really quickly, there is definitely a trade-off with CPC that you need to be aware of. Understanding this trade-off is important before you make a decision to use the program or decide against it. When you do free advertising in the sense that you are getting your web address out there for people to see, obviously you are going to end up paying a lot less money (hence the term free...
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