Many think motivation is useless because it doesnt ensure long-lasting results. This thought tendency can be seen in what I call the Desperation Cycle. The Desperation Cycle shows how human nature influences us to take the easiest path instead of the best one. In persuasion, we need to pull people out of the Desperation Cycle and into permanent, long-term motivation.
We all know we are creatures of habit. We are like water following the path of least resistance. As creatures of habit, we dwell in our comfort zones, places where we dont have to think or expend much energy in analyzing our surroundings. In these zones, we become complacent, comfortable and resistant to change. We live by habit and routine in our comfort zones. We dont stretch or strive for excellence. We consider change only when the pain of our current situation becomes too intense to ignore. Fear of the unknown and fear of making mistakes are also reasons why we stay in our comfort zone. We love our comfort zone because it is a safe place where we can reduce our mistakes and keep our failures to a minimum. Mark Twain said, A cat that steps on a hot stove once will never step on a hot stove again but...
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