The Downsides Of Reciprocal Linking To Increase Search Engine Rankings
Reciprocal linking is still a highly sought after method for many companies and webmasters hoping to increase their web sites ranking in the search engines. Back in 2002, when reciprocal linking firmly took its place as a real way to boost your rankings, many webmasters and sites started using it to quickly and frantically get the upper edge on their competition and the search engines. But, like all short lived and unnatural ways to boost web site rankings, reciprocal linking has quickly just become another very loosely based and often worthless method for many sites trying to get their sites ranked by the search engines.
Lets look at some of the reasons why reciprocal linking is fading fast, and why some sites who still use the examples Ill describe below are left with hours, weeks, and possibly months worth of wasted marketing for their own sites.
The first thing I like to think about with any linking campaign or any sort is how easy it is to spot reciprocal linking from Google’s standpoint. If they can spot unnatural linking building, and they likely will, then the other big...
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