The Extra Mile Principle

| Total Words: 400

“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” – Douglas Adams

The sincerity and integrity mentioned in the above quote often leads to trust. Trust turns a prospect into a customer. For home-based businesses the customer is the lifeblood of the economic fuel that runs your business.

You can have the hull of a business, but without the fuel of customer support youre just a nice looking ship bobbing in the harbor. Without customers you arent going anywhere.

“People who concentrate on giving good service always get more personal satisfaction as well as better business.” – Patricia Fripp

The development of a customer base is an important pre-business start-up plan. Do extensive market research before you launch a business. Once youve defined a viable business and are moving forward with a plan, begin to identify a customer base before you have a product or service to actually sell.

Mingle with business associates and friends to identify those who would be willing to do business with you once your home-based business is...

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