What a wonderful and diverse world modern Formula 1 is. It offers a mystique, a sexiness, that no other motorsport can offer. Exhaustive research and analysis is carried out every year on the people that make up the F1 audience. Were told F1 supporters are intelligent, articulate, usually affluent and posses a worldliness and sophistication that has seen multinationals clamouring over themselves, pouring billions into the sport to try and associate themselves with the F1 brand.
Well for the first time, I have conducted my own highly technical and scientific research (I spoke to a couple of my mates down at the pub) to compile the definitive F1 Fan study. This should be essential reading for all the marketing directors out there.
THE SCHUSCIPLE
Distinguishing Features:
Exclusively wear scarlet red
Know that F1 started in 1991
Have had chin augmentation surgery
Located
Everywhere – theyre like damn cockroaches they just keep multiplying.
Favoured Products
Anything endorsed by St Michael of Maranello
Favourite Saying
I hope it rains, that will the Rainmaster at his best
Schumacher is...
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