What is revivification? It’s a renewal or restoration of life. It is recalling/recollection. It is bringing something that once was, back into an active state.
This exercise uses revivification as a strategy to persuade your wealthiest prospects and clients. I suggest that you read through this a few times, get some practice with a partner or friend, and then give this a try.
In order to really understand revivification, I’d first like you to remember a time when you made a big purchase–a car, a house, a piece of expensive jewelry. And as you remember that purchase, think about how you felt the moment you took ownership of the item. Remember how it felt when that freedom or luxury or piece of security became all yours. How does that feel?
By revivifying this feeling, this moment in your life, I’ve just pointed you to a well worn path which you’ve already traveled, a groove in space/time that felt, most likely, really good to a warm and fuzzy place.
These persuasion strategies have been specifically tailored to easily persuade affluent prospects and clients in a way completely unique to each person. We can ditch the sales...
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