Email has become one of the most popular channels of marketing in the world. Advertisers are attracted to email marketing because it provides them to communicate directly with users and it is way cheaper and faster compared to direct mail advertising. In order to save money, more and more businesses are resorting to email marketing because it has the ability to acquire customers and maintain relationships with them.
According to GartnerG2, a research service from Gartner Inc., consumers will be more yielding in accepting mail containing advertisements as they get increasingly adept in using email, building trust and familiarity with advertisers. The company’s projection for advertising revenue for 2005 totals to about $1.5 billion.
One of the numerous advantages of email marketing is that within days of its establishment, results can already be seen and necessary actions can already be decided upon. The entire cycle of an email campaign is indeed very much shorter than direct mail marketing campaigns.
Advertisers can utilize email strategies that are personalized and combine or align them with their traditional mail marketing plans in order for them...
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