The Growth of Hookup Websites: Will They Overtake ‘Normal’ Online Dating Services?
Do online dating sites have a bad wrap for being hookup sites? Have online dating websites shed their stigma as a place for only the lonely, just to have traded it in for a hookup image? While it seems like there certainly are websites and services available for people to meet dates for hookups alone, there are also plenty of other types of relationships that can, and have been formed, through online dating services, from friendships, to email correspondence, hookups, casual dates, and even marriage.
The internet is renowned for being a place that has something for everyone. The online dating industry is no exception. Though there are endless options for people seeking other people for various reasons and different types of relationships, it seems to some that there is an overwhelming number of websites offering dates for hookups. This perception, while accurate in some senses, could also be due, in part, to the different marketing strategies approached by each, and the basic characteristics of companies and people who pursue these types of relationships.
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