A common marketing technique being taught by a number of different groups and marketing teams is the hard push tactic, where you give the prospect no real chance to refuse, create a massive sense of urgency and try and ensure they have no choice but to do as you wish.
I encountered this the other day with a member of the Dream Team marketing group. Now I am not in anyway trying to trash this course as I understand for some it is a good learning curve, however I have it on authority of another member that they do teach this technique.
For me it began with a couple of emails after I had enquired about the course. I was interested to see how they were teaching people to bring in 20 to 30 people a week into whatever business you were promoting. I asked that the person selling the course call me before 5pm to let me know more details. I didn’t hear anything further until I walked in from being out in the wind and rain at 7.30pm, soaked to the skin and the phone rang. My dinner was in the oven and would be another 20 minutes and the cats and dog needed feeding.
The guy asked what I was promoting and of course said what a great company it was and how the...
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