The history of flyer design can be traced back as far as the 16th century to a method of promotion which in itself is a centuries old art and takes the form of poster design. With an improvement in lithograph printing came the birth of the colourful poster as a method to astound as well as advertise. From Toulouse-Lautrecs first poster, Moulin Rouge to Alphonse Mucha, a Czech living in Paris who designed the first Art Noveau poster the poster was now to be appreciated as a piece of fine art. Between the end of the 18th century and the end of World War II there had been many highly successful and prominent uses of the poster design in promoting everything from Absinthe in Paris, bullfighting in Spain, The Circus in the UK to American conscription with the inspired “I want you” Uncle Sam posters.
In the sixties the flyer design began as a colourful and popular method of mass advertising for those promoters on a low budget and became increasingly popular as psychedelic imagery was incorporated into the design to promote bands The Rolling Stones, The Doors and Pink Floyd.
From the idealistic and mind altering imagery of the 60s came the photocopied and...
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