The classic Acura was one of Honda’s biggest gambles. Japanese vehicles had a reputation for being economical above all else, putting functionality over form. Thus, when Honda unleashed the Acura on the Western market, the sense of shock at seeing a Japanese luxury vehicle took a while to die down. Some might argue that the classic Acura design generated a shock that never really died down. After all, the arrival of the Acura heralded the release of more Japanese luxury vehicles into Western markets, something that had been previously unheard of.
Debuting in 1986 after nearly ten years of development and design, Honda released the Acura, which became a success. In 1990, Honda announced plans to expand their manufacturing and research operations in the US, the company’s primary market for the classic Acura. At the same time, plans are set into motion dealing with how to release the Acura into other markets, such as Canada and Europe. In 1991, Honda successfully released the Acura into the Hong Kong market, as well as integrated new technology into the design to improve performance. Unfortunately, design problems led to slower sales in the mid-1990s, which...
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