Transforming an icon is never easy. However, the designers and engineers at Honda have done an outstanding job of keeping alive the spirit of Soichiro Honda with the 2006 Honda Civic coupe. When Honda first entered the American market in 1962, they manufactured motorcycles, but the manufacturer expanded to automobiles by introducing clean, economical, and reliable cars. In 1963, Honda spent $350,000 on two 90-second commercials that appeared on the Academy Awards. The ads, though deceptively simple from longtime ad agency Rubin Postaer and Associates, claimed: You meet the nicest people on a Honda. Within months, the company sold millions of dollars in motorcycles, but it was not until the introduction of the 1973 Honda Civic did the company achieve its first automotive breakthrough. The American made 2006 Civic is elegant, speedy, safe, and fuel efficient car averaging 40 mpg (51 mpg for the Hybrid) that happily keeps with tradition. Winner of Motor Trend magazines 2006 Car of the Year, the 2006 Civic offers a challenge to the Toyota Prius, as Hondas icon reborn.
If you walk around the 2006 Civic coupes exterior, you cant help but notice the aerodynamically sculpted...
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