Many times as an SEO consultant, a client will come to me with a business website that has numerous high quality links and still doesn’t see the results they are looking for with regards to SEO. When this issue arises, one of the first things a look for is to see if the site has key word rich content. If content is not the issue, it is more than likely an anchor text issue. In this article I will address what anchor text is and how it can be applied to improve the overall ranking of any particular website. I will also cover how a website can track ones anchor text.
Anchor text, in a nutshell, is the text attached to a link that points to your site. Google, Yahoo and other major search engines place a lot of weight on not just links but also on what exactly is made-up of the actual link. Many people attach links to such words as “click here” or “homepage”. Unfortunately, according to Google’s search algorithm or ranking formula, you are now getting credit for the term “click here” and not “Cheap Widgets” or whatever keyword or phrase you are optimizing for. When link building, it is important to fully understand...
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