While any webmaster knows that doing some link exchanges will bring more visitors on their site, few people know how to use the full potential of a link exchange campaign to boost their website popularity.
One of the key elements that determines web page rankings is the number of high quality links pointing towards that page. Combined with the keyword density of that particular page, these factors will determine where your web page appears when a search is initiated.
Lets say you have a website on wood carving. Now, one of your pages is dedicated to wood carving tools, which is also the key phrase you optimized the page for. A good keyword density is not enough, however, and if you want to tank high you need to get as many incoming links pointing towards that specific page as possible.
While links pointing towards your domain name are valuable, you actually need to get links pointing towards that particular page in order to get the best results.
Anchor keywords
The anchor text is the one that you can insert in an HTML code so that your link is actually a series of keywords or a keyword-rich phrase. The importance of anchor text keywords is...
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