The Importance Of Article Marketing In SEO

| Total Words: 556

Article marketing is an important component of external SEO, or search engine optimization. Irrespective of how much internal SEO is carried out on a web page, article marketing can make a massive difference, not only to the traffic to your site, but also your link density and search engine listing.

The term web page is used deliberately, since most search engines list individual pages and the Google PageRank applies to web pages rather than domains, or complete web sites. Each page has to be optimized separately, and you can use article marketing to achieve that.

This is done by means of your resource box that some people called your bio. Most article directories allow you to say a little about yourself and provide one or two URLs. This separate area can come in three different forms: either a separate resource box, that is generally included at the bottom of the article, a separate paragraph that you are allowed to add to the bottom of the article, or an authors bio that can be read if the reader clicks on your name that is an active link to the bio.

If none of these are allowed, then you are advised to give the directory a miss, since the whole purpose...

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