It doesn’t matter if you have a professional looking website, with a superb product or service. Nor does it matter if your sales copy is the best there is. Without the right wording in your headline, you will not make many sales. Do you know how to create the perfect headline?
A very good friend of mine, Mavis, made the fatal mistake of ignoring the importance of killer headlines. This mistake nearly lost her her business. She had a great niche product, hand-crafted jewellery. She was able to sell loads of beautiful items through her stall at a local market, but she wanted to start selling her wares to a wider market and saw the internet as the perfect medium.
With only basic computer skills, she managed to put a pretty impressive website together. Her sales copy was good, she put in the essential call to action, everything was just perfect, or so she thought.
So what did Mavis do wrong?
Simply, it was the headline. It just didn’t work. It didn’t have the power to grab the attention of the potential customer. The headline does 90% of the work when it comes to sales copy. Unless you can catch the interest of a customer, you have no...
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