The Importance of Location in Fundraising

| Total Words: 862

Location, Location, Location!

There are few things that are more important than location. It not only applies to real estate, but to fundraising too.  Here are some tips to expand your horizons when trying to maximize your fundraising efforts.

Traditionally, fundraising efforts are concentrated on:
-Friends
-Neighbors
-Relatives
-Co-workers

Besides the usual suspects, there is a whole lot of money in other places right under your nose.

You have to go where the money is. The big money in fundraising is being located where people are shopping. They are out and about with cash or checkbooks in hand.

There’s no better time than that for offering a quality fundraising product at these locations:
-Drugstores
-Home Improvement Stores
-Grocery Stores
-Shopping Malls

Drugstores – Nice entry-level sales spot. Generally have good sidewalk space available.

Home Improvement Stores – Big weekend traffic spots. Lots of do it yourselfers diving in to their next project.

Grocery Stores – Prime hunting grounds for product fundraisers. A small, high-quality food...

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