Considering all things being equal, why is it that some companies flourish in the face of adversity while others crumble? Studies have proven that it is not because a company offers a lower price, or even a better product for that matter. The truth is, customers simply prefer to shop at places where they are given the attention they feel they deserve, and more. Business innovation, concepts, strategies and trends will always undergo fluctuation, but one thing that remains constant and has always remained constant is consumers need for satisfaction. And if there was just one reason why quality customer service is of utmost importance, it is that customers are the lifeblood of every business.
So, why is that many companies still dont get it? Why is it that many business books ago and many business books today, which continue to emphasize the importance of providing quality customer service, fail to convince many businesses to take it seriously? Its a fact that companies can spend millions of dollars in customer research and CRM, but all that data comes to naught if customers cant enjoy a positive emotional experience from a business transaction.
Customers have...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
