Keywords and Ad Words aren’t the only way that search engines score relevancy; links to other similar sites are another important factor. Keywords have been so abused by some webmasters that links are winning much more relevancy points. Google is said to love them. It might sound strange to suggest that your users should check out your competitors, but they probably know about them anyway.
If your competitors have a higher ranking than you, linking to them can often give you a higher relevancy score with the search engines and the subsequent increase in traffic will make it worth your while.
Alternatively, you can link to your own site by creating a subdirectory. This is like building another web page, but the URL will include your keyword. So if you were selling stuffed toys, the new URL would be YourDomain.com/stuffed-toys/stuffed-toys.html.
You could then write a short paragraph on the home page, describing the new page and including a link. You’ll get big relevancy points for this!
Reciprocal Links
Reciprocal linking means forming partnerships with other sites who place a link from their web pages to yours. You give them a...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
