Everybody makes mistakes. Of course, Mr. Gates doesn’t have a crystal ball, so telling what the future holds for spam is little easier for him than it is for the rest of us. Nonetheless, by looking at the current patterns of spam, we can make some estimates regarding the future of spam.
Spammers have found that affiliate spam is so profitable that they are able to run the risk of legal recourse in their attempts to make money. In this sense, increased spam laws have largely been a disappointment so far, as they seem to impact far too few spammers.
Perhaps, then, the future of spam will be defined by what happens in the legislatures and the courts around the world. CAN-SPAM could just be the beginning, and one day mass, unsolicited mail could be banned outright. Should the continuing problems of botnet viruses and other trojans continue, this isn’t quite as far-fetched as it sounds.
In this sense, increased spam laws have largely been a disappointment so far, as they seem to impact far too few spammers. Spam virus technology, then, is perhaps the most growing part of the spam threat. But surely, as Bill Gates argued, technology exists that can...