Whether they are planning a family reunion, an adventure experience or an international excursion, increasingly, consumers are using the Internet to plan their trips.
A study called The Travelers’ Use of the Internet, 2005 Edition indicates that “online travelers” -online consumers that define themselves as travelers-make up almost half of the United States’ 216.1 million adult population.
“Americans are turning to the Internet to plan and book their trips in greater numbers than ever before and it’s become increasingly obvious that the way we sell and distribute travel has changed forever,” said Dr. Suzanne Cook, the Travel Industry Association of America’s Senior Vice President of Research.
For example, one Web site called www.TicketForFun.com is becoming a popular travel resource for many families looking for amusement parks and attractions.
It includes a worldwide directory of 1,200 facilities, such as theme parks, family entertainment centers, museums, aquariums and more called the “FunFinder.” There, consumers will find contact information, descriptions and Web site links. The...
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