One of the problems that continuous changes in technology bring is a constant need to update your knowledge. Markets can seem fickle, and as there are usually many ways to achieve your goal, learning what works and doesnt work is at best something of a gamble.
Change becomes even worse when not just the technology, but a completely different method of applying this new technology is required. This situation can seem even worse when you have achieved success with older methods, and suddenly a group of young upstarts appear telling you how things should be done. Most people, let alone industry experts would be forgiven for eyeing them with both suspicion, and in some cases contempt.
This situation is exactly what is happening within the Internet Industry.
The massive growth in high profile and successful search engine optimisation firms has brought about different methods and techniques of applying search engine optimisation to a website.
This new method involves expert search engine optimisers getting involved with a web project right from the very beginning. However, current trend would not usually involve the optimiser until completion of the...
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