The Internet The World’s Greatest Telephone for the Success of Your Business
Business owners of companies both large and small can achieve rich improvements in their operations if they start to ask themselves regularly, “I have just been handed a powerful new tool. It essentially lets me costless communicate with anyone on the planet. How can I best use it to my advantage?”
To focus, business owners must first ask themselves two questions: As a business owner, what am I trying to achieve?
Marry your answers to the diverse communications capabilities of the World Wide Web; you will inevitably create some powerful and highly beneficial new initiatives.
In exploring strategies for success in the developing environment, it is essential to recognize a fact that is often overlooked: The Internet is fundamentally a new communications vehicle. As a consequence, a large part of its value arises because it permits cost-effective communications down the street or on a worldwide basisthat were not possible before its emergence.
Why is this so important? Because many people have a very different view of the World Wide Web. They will...
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