We run across it all the time – and it is perfectly fitted to our greed.
The myth of easy wealth, Lazy Man’s wealth, ‘An hour a day’ wealth, and so forth. This so perfectly matches our vision of what life should be, and because of this, it has the power to suck many people into its vision.
Very few marketers are capable of putting together a winning campaign based on telling you the truth – that making money on the Internet is going to take effort, knowledge, money, and time. Who would pay you to tell you how difficult it truly is? People want easy solutions, not someone telling them how likely it will be that they will fail!
Some marketers even feed on the ‘back-end’ of this myth… selling to people who’ve discovered that it’s not quite as easy as they thought – with a new myth: You just haven’t learned the ‘simple trick’ that those rich guys are hiding from you. This new myth feeds not only on the original greed, but on another powerful concept – envy.
Most people tend to lose sight of the basics of money. Money is nothing more than a convenient way to trade...