The iPhone – A Complete Media Center In Your Pocket
At prices that ranged from $499.00 to $599.00 Apple’s new iPhone hit the market on June 29th. The launch was without a doubt an incredible success, with lines around the corner all over the United States waiting patiently (sometimes) for the latest and greatest high tech toy. The iPhone however has turned out to be more tool than toy. Apple is now changing the way cell phones and cell phone accessories are being used. And what is Apple turning them into? A powerful media and communications device that can fit in your pocket.
Apple has been positioned as the friend of the people, standing against the corporate might of an unforgiving Microsoft. While this stance is more a marketing campaign than a mission statement, Apple is a strong competitor and is certainly a viable alternative to the traditional PC product. In the 80’s the Macintosh stood against the PC, and succeeded in the educational and creative community (the niche markets Apple wanted to begin with). Now the iPhone has will take Apple into the bleeding edge of technology, and it appears they are leading the charge.
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