The Jewelry Market Never Goes out of Style; even in a Bad Economy
In the post 9/11 economy, things for merchants and retailers have been a little shakybut not for the many lucky entrepreneurs and businesspersons who earn their livings dealing in the jewelry industry. It seems that diamonds are a girls best friend, after all; and it seems that pricy, token gems might never see the day when they are declared: officially out of style.
One of the main secret ingredients to the longevity of the jewelry market is that jewelry, unlike many other things on the market, is not a fickle new consumer product and likewise not a passing fad. Styles over centuries change; this much we know is true. But one coveted centerpiece for the wrist and neckline of virtually every temptress from Helen of Troy and Cleopatra to todays most popular fashion queens is the precious gem, one of natures finest own creations that have been even further perfected by the modern technologies of man. While clothing styles changed and evolved dramatically over time, from the loincloths and togas of our distant past to the poodle skirts and bellbottom jeans of much more recent decades, jewelry is the...
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