Its almost a given that at any time in the United States and around the world some form of Law and Order can be seen on television. The shows creators have done a tremendous job of franchising this brand. So what can we, as entrepreneurs and small business owners, learn from this example? Once we establish ourselves in the marketplace for our first line of business, we should not be afraid of branching out.
Just look at the Law and Order model. The creators waited until they were a mainstay in viewers weekly television fix. Once they were established they brought out SVU. Then of course came Criminal Intent, the now defunct Trial By Jury and the latest installment Conviction.
Lets see how this could apply in the real world. Ill use my business as an example because Im very familiar with it! My main focus is on my virtual assistant business. I have spent a lot of time promoting it, tweaking my website, writing articles such as this one, joining virtual assistant associations and hanging out in various small business forums. Now, I have had very excellent results and seen nice profits and growth.
However, I am now at a point where promotion of that site is...
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