NASCAR fans are known for their loyalty to the sport, their favorite drivers and each other. When the race comes to town, the streets are lined with vendors selling a wide variety of merchandise sporting the image of drivers and their cars. Something else has been seen at races in recent years, Christian groups reaching out and spreading the Word.
At many races, Christian fans hold early morning prayer services at roadside stands and in camp grounds. Some offer refreshments and religious literature to fellow fans. Some read the Bible in small groups and others listen to sermons. They are looking to spread the word and gather new members. The fellowship of the race environment offers a good place to do just that.
Many of todays NASCAR fans come from typical Christian backgrounds. Many are from the south, which is known for its Evangelical Christian population. Preachers have been seen praying for and even with drivers prior to a race. This approach makes sense as fans are known for their loyalty to each other and their favorite drivers. They may be more willing to accept literature from a fellow fan than from a stranger.
Corporations have figured this out...