Getting targeted traffic to your website is the secret to online success. When starting out with a new site it is often a problem getting real visitors without the help of the search engines. Getting recognized by the search engines in a competitive niche is going to be difficult for a few months, so you must find other effective ways to attract customers. Thats where the power of PPC (pay per click) comes into play.
PPC traffic is about as targeted and cost friendly as advertising can get. Buyers see your ads posted on the search engine results pages. The ads are relevant to the subject that the customer was searching and if they are interested then they will click your link. You only pay when someone actually clicks. These customers are interested in what you are selling or giving away at your site. This is why they are referred to as targeted. These people were already interested in that subject and now its up to your website to convince them to produce a sale.
One of the most important things that a successful PPC advertiser does is track and tweak the ads that they run. Seeing what works and what does not work can make a difference in an advertising campaigns...
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