However large your company might be and whatever services or products it provides, it must always communicate with its customers. It should gain publicity and credibility. One of the most widely used tools to achieve this is advertisement. Nevertheless, one should not forget that however effective and appealing your advertisement might be, most of people tend to regard it as oversimplified and exaggerated statement. Really, in my experience, few of potential customers take your every word for its value in the advertisement. So how can you win the credibility of your company?! The credibility can be won if your statement is appeared in trusted and trustworthy information resources. Many research show that people trust more opinions of independent mass media and their representatives such as editors, journalists and radio commentators than the statements of salesmen and advertisement specialists.
The company can communicate with press by using press release service issued to mass media representatives. Press release services are one of the most effective means to gain the attention both of the public and press. How this statement should be written?! The most important...
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