LeBron James was a millionaire even before he signed his first pro contract. At the age of 18, even before James was drafted by the Cleveland Cavaliers, he signed a 7-year, 90 plus million dollar deal with Nike, including a 10 million dollar signing bonus. He already has three signature shoes with another one on the way. He is being paid to chew Bubblicious, drink Sprite, and even has his own PowerAde flavor. When you can dominate your sport, chances are companies will be coming at you with big money for endorsement deals to wear or use a certain brand and appear in commercials or print ads with their products.
O.J. Mayo will soon have the multibillion dollar companies knocking on his door. Shoe companies like Nike, Reebok, and Adidas will be major players for Mayos services. Although forbidden to sign any deals until out of college, shoe companies start early. They host tournaments featuring the top high school players. They endorse schools and AAU teams. Reebok gives Mayo’s AAU team, the D-I Greyhounds, a reported $75,000 a year. Mayo will be attending USC this year which is a Nike sponsored school.
Experts and analyst say Mayo could command up to 10...
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