It might seem like an oxymoronbeing one of the nations premier handcrafters of wooden jewelry boxes, as well as an online entrepreneur who e-tails the majority of my products. The evolution of the handcrafting world and its migration to online marketing may sound like a strange juxtaposition, but in fact, has become a significant contributing factor to the sustainability of the craft industry in the US. I should know; my business wouldnt be here today if I had not made the transition. If you are in the craft business and have not created an online presence, read on.
A little background may be helpful, as my career path was somewhat unique. In the mid-80s I dropped out of law school and moved to a monastery in the northeast. Lucky for me, it had an incredibly well-equipped woodshop. What began as a contemplative hobby quickly evolved into a vehicle for me to explore and express my connection to spirit. As I entered into a quiet and meditative state, details that might escape others notice became prominent and called for my attention. My love for the spiritual qualities of balance, beauty, and getting things naturally right helped me through the difficult years of...