A few words about self-proclaimed experts on Realtors and pricing your home, especially those self-proclaimed experts who aren’t Realtors or haven’t read the studies. Generally, in my readings, I find two diametrically opposed ‘expert’ opinions on how Realtors price your home. Both can’t be right because they contradict each other. And as a Realtor, I can tell you that both are wrong. What are these two expert opinions? And what is the truth? Keep reading.
First, some experts claim Realtors try to get your listing by telling you your house is worth more than it is. This is a bit like waving a really big check in front of someone’s eyes while they sign the listing papers half-hypnotized. They’re not really hearing anything you say; they are just seeing dollar signs. Of course, this sounds like a great way to get a listing, but it doesn’t really work this way, or if it does, it doesn’t work long.
The experts say that Realtors do this and immediately start pressuring the client to ‘lower’ the price. Well, truthfully, if a house isn’t selling, lowering the price will get it sold, but listing it...
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